Transparency in the fashion industry with Jess Strain

Jess Strain is on a mission to drive transparency within the fashion industry and is the founder of Ovrbloom, a fashion accessories brand.

In this episode, Jess covers:

• A childhood introduction to the environment via vegetarianism. [Starts at 1:25]
• Her passion for fashion and textiles from an early age. [Starts at 3:55]
• Exploring her creativity at Loughborough University. [Starts at 5:30]
• Getting involved in climate activism. [Starts at 8:10]
• University divestment and successful campaigning. [Starts at 12:00]
• Issues around fashion materials and recycling. [Starts at 16:30]
• Her journey towards entrepreneurship. [Starts at 19:45]
• Founding a product-based business to match her values. [Starts at 23:40]
• Challenges in gaining fashion supply chain information. [Starts at 29:05]
• Her HatBag – multifunctional and hand-painted. [Starts at 32:50]
• Transparency versus sustainability. [Starts at 35:00]
• Future ambitions and vision – to make fashion supply chains more transparent. [Starts at 37:55]
• Transparency in facilitating a circular economy. [Starts at 42:10]
• Thoughts on the future of transparency in fashion. [Starts at 43:45]

Useful links

Ovrbloom

People & Planet

How to connect

Instagram

LinkedIn

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For more on sustainable fashion, listen to Natascha Radclyffe-Thomas.